This month’s Rotarian Spotlight is Eric McRoy, recently retired (sort of!) after he sold his family business in 2021, AdVantage News. After a brief retirement, Eric is once again helping small businesses with marketing through his new company, PersistentAssistant.net.
A native of the Riverbend area, Eric proudly calls this community his lifelong home. After graduating from Roxana High School in 1985, he attended Southern Illinois University Edwardsville (SIUE), where he met his wife, Leigh Ann. They transferred and graduated from Southern Illinois University Carbondale (SIUC), with Eric receiving a bachelor’s in Marketing and Advertising. Both being 'only children,' they cherished the unique bond they shared and later welcomed their own "only child," Drew, into the world. Continuing the family tradition, Drew has married an 'only child,' adding another chapter to their family's unique, yet sparse, story.
For Eric, Rotary is about discovering ways to make a real impact in our neighborhood. "It's amazing how it opens up so many chances to volunteer locally – opportunities I might have never stumbled upon otherwise," he says. He notes that Rotary is more than just being part of a club: It's about being active in our community, understanding its needs and having the chance to contribute.
“That's the beauty of Rotary for me – it's like a gateway to making meaningful changes right where it matters most."
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